Tuesday, 18 March 2008

Things to consider when deciding on a new website.


Search Engines

If you are going to invest in a new website you need to make sure that it has every possible chance of being found top in the search engine results.

To do this your new website needs to be created as search engine friendly as possible.

Below are some things to avoid when considering a new website.

Flash:
For search engine friendliness a completely Flash based website is a definate NO.

As far as the search engines are concerned a Flash website is basically just a movie.
It does not contain any text for the search engines to read which could contain keywords.

Although not impossible, achieving top positions in the search engines results for a Flash website entails a lot more work for the SEO Company and a lot more expense for you.

Frames:
A website created using Frames causes similar problems to a Flash based website.
The Frame within the HTML code prevents any text contained within the pages being read by the search engines.
Once again it is not impossible to achieve top positions for a website created using Frames but this again entails a lot more work for the SEO Company.

CMS - Content Management Systems:
The great thing about CMS websites is that they are easy to update and maintain for the website owner as they do not have to pay the web designer each time they need some changes made.
For the SEO Company they are not such great news.
Optimising a CMS website is made more difficult, sometimes impossible, as the SEO Company is limited to the options available via the content management system.

SiteBuilder websites:
The same goes for any Sitebuilder type websites, as with CMS websites the SEO Company is limited to the options available via the control panel options.

Dynamically Generated Pages:
These type of web pages also cause problems for the SEO Company as in reality the page does not exist until it is generated by a request from the website visitor.
If you had a website that consisted of 1 static HTML home page and 1,000 dynamically generated pages in reality the website only has 1 page.
The more static pages that a website has the more chances it has of achieving top positions in the search engines results.

Blog Websites:
A lot of companies now have Business Blogs.
Business Blogging is a great way of promoting and developing your business as your company can come across as an expert in its field.
Where some businesses go wrong is that they integrate their business website within their business blog. What this means is that as with Content Management websites you are restricted once again to the SEO options available via the blogging software management system.
If you do have a business blog keep it seperate (stand alone) from your business website.


Password Protected - Members only pages:
You will see a lot of websites that have password protected members only areas.
These are fine for the people that have access to the website pages but for the search engines the password protection prevents the search engines from entering the pages.
Therefore the members only pages will never appear in the search engines results.
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The above are most of the things that you need to consider when deciding on your new website, especially if you want your website to be found top of the search results.

Also avoiding the above when ever possible will make your chosen SEO Companies job a little easier and less expensive for you.

Myles
Affordable Internet Marketing

Monday, 17 March 2008

about Affordable Internet Marketing - SEO


Welcome to
affordable internet marketing and SEO.

I have set up this Blog to simplify what a lot of SEO companies will have you believe is an extremely difficult process. They use ridiculous terminology to mystify the whole process and to somehow give them the justification to charge crazy prices for their services.

If you have trawled the internet looking for affordable internet marketing you have probably seen the kind of thing I'm referring to. First an initial consultation fee of £750 followed by a monthly fee of £500 for a minimum period of 12 months - come on, you are joking aren't you ? do people actually pay this kind of money ? Do the SEO companies that charge these prices actually get any clients ?
Anyway, with the help of my
affordable internet marketing blog we can cut through all the bull.